Bath-based green energy supplier Pure Planet is joining forces with Bath and North East Somerset’s sustainable fashion competition, Fashion and Fairytale.

The UK’s largest sustainable fashion competition asks more than 3,000 young people aged between seven and 22, from across Bath and North East Somerset, to come up with a design which has sustainability at the heart of it.

The deadline for entries is only a week away on January 31. A panel of leading sustainable fashion industry experts Andy Jackson, Rachel P Blake and Emma Reichenbach will then select the four winning designs.

Alongside winning fabulous prizes and craft workshops, the designers will see their outfit manufactured with support from local recycling charity, Wiltshire Scrapstore, and exhibited alongside nature-inspired gowns from renowned local designer Cindy Beadman at the Assembly Rooms in Bath, on August 3rd and 4th 2020. The UK is Europe’s main market for fast fashion but according to Greenpeace we send £140m worth of clothing to landfill every year. The average person has 115 items of clothing but 30% of them have never been worn.

Steven Day, co-founder of Pure Planet said: “As a Bath-based green energy supplier we’re delighted to support such a fantastic sustainability initiative for young people in our community.

“Fast fashion is one of the leading causes of climate change. The fashion industry is responsible for 10% of all pollution produced globally.”

“We like to think of our members as Zero Heroes for taking steps to reduce their impact on the environment and so are proud to sponsor this competition.”

“We hope this will help inspire young people in Bath and North East Somerset to think about where their clothes come from and consider more sustainable alternatives.”

Katy Hancock of Fashion & Fairytale said: “Fashion & Fairytale is ambitious. We hope to have an impact on a social and environmental scale.

“With Pure Planet’s help we believe, we can inspire a new generation of designers that challenge the status quo, question buying habits and put sustainability at the heart of their creativity, thus future proofing the fashion industry and pre-serving the natural environment for generations to come.”