Meet two amazing ladies who have come up with the perfect subscription box for getting your little ones to clean their teeth…

Business name: Habox

Your name: Katie Davis & Justina Perkins 

Where are you based and what do you do? We live in Frome, having moved from Bath 3 years ago. By day we are a dentist and dental nurse, by night we are saving children’s teeth. 

We created Habox. We send bamboo toothbrushes and toothpaste to children in the post, but that’s not the exciting part. We have developed habit tools that are so powerful, children brush better, resist less and are empowered to make oral health their priority, which is why Habox children don’t get decay!

What inspired you to start your business? Having worked in the dental industry for 30 years between us, we grew increasingly depressed by the lack of change and innovation when it comes to looking out for children’s oral health. Then one day late 2016 Katie took out yet another tooth out of a terrified 6 year old (Mum practically crying in the corner of the room, wracked with guilt) and it was like a light bulb went off. If we wanted to change things, we had to do it ourselves. Fast forward a few years and here we are, paving the way to a different type of oral health for children. 

What do you love about running a business in Bath? The people. We love meeting new people and hearing their stories. 

You’ve got five minutes to grab a sandwich, where do you go? Good day cafe. LOVE their giant marshmallow hot chocolate (disclaimer; sugar eaten with a meal doesn’t cause decay! JOY!) 

Where’s your favourite place to book for a business lunch or a meal/drink after a tough day? We do a lot of our meetings in Frome actually, we are members at Wild Co working, which is an amazing co working space for self identifying women. It’s a really inspiring space. 

Tell us about another Bath business you love and why? Well, I guess I’d have to go with Wild Co-working. Frome is close right? Does that count? 

What advice would you give to someone starting a business in the city? Accept you can’t do it all, make cheap choices early on. Be careful whose advice you buy. 

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